Identification, analysis and improvement of red meat supply chain strategies considering the impact of COVID-19 pandemic: a hybrid SWOT-QSPM approach in an emerging economy

Purpose In recent years, and especially during the coronavirus disease 2019 (COVID-19) pandemic, significant role of agriculture, specifically red meat, in household consumption has been increased. On other hand, lack proper policymaking production pricing meat a comprehensive study on beef supply chain led to reduction this protein product food basket. Thus, research, strategic planning considering effect COVID-19 pandemic illustrated overcome aforementioned problems. Design/methodology/approach To intended objectives, first, using qualitative methods, strengths, weaknesses, opportunities threats (SWOT) studied company's Iran were identified then SWOT-Quantitative Strategic Planning Matrix (QSPM) technique, surrounding strategies have analysed. Findings The results indicate that most important strength company is “access market retirement plan”; weakness “lack required on-time funding, condition pandemic”; highest-ranked opportunity banking facilities” main threat “COVID-19 limitations health protocols”. same vein, by examining attractiveness score internal external factors, it was observed diversity competitive would higher priority. Finally, QSPM activating full capacity existing infrastructure highest Originality/value According link amongst different levels, identifying, analysing improving particular importance. One facing international community emergence events such as which requires businesses choose right strategy deal with issue. Therefore, distinction identify, analyse improve real case due pandemic.